In short: Lynch's #3. "Have you ever had a donut or coffee at Dunkin' Donuts? Lots of people stop there every day… Lynch observed the brand's strong customer loyalty and widespread presence in his own community." Over 900% in 10 years — the longest hold of the five, and the purest illustration of the circle-of-competence sourcing method. No longer separately investable: it was taken private into Inspire Brands.
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